Graduated in Political Sciences, over 30 years experience, both in company and agency side. The first part of his professional career was developed within marketing and sales department of major multinational companies such as Kraft, Cadbury Schweppes and Johnson Wax. In 1987, the decision to become entrepreneur with the take over of the majority stake of The Sales Machine, International promotional agency. Four years later, the take over of Trandora Italia. As a Promotion Management teacher he collaborates with Accademia di Comunicazione, IED, and other communication schools

Responsible of the Business Unit Field Marketing. Over 20 years experience in promotion and field marketing, completed in some of the major Italian agencies